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Rome got a little more beautiful this week as Giambattista Valli staged his H&M collaboration fashion show in the Italian capital. Clouds of tulle, sparkling sequins and a whole lot of frills lit up his floral-ladened runway in the city’s Palazzo Doria Pamphilj. Uber Insta-model Kendall Jenner opened and closed the show. 

See a few of the noteworthy looks from the Giambattista Valli x H&M runway show in the gallery below: 


As what he previewed last May during the Cannes Film Festival, the capsule collection looks entirely romantic. The ruffles, frills, and overload of tulle weren’t surprises, but the baroque and studded pieces were. Renaissance tops and embroidered separates gave a more rustic and historic feel to the clothes. Some of them were neatly tailored, instilling a more structured and stronger vibe than Valli’s signature feminine flirtiness. This especially looked fitting for the menswear, which provided the rougher side of the collection. The addition of hoodies and tracksuits made it a more streetwise offering, giving customers a more casual option to the designer’s trademark romanticism. 

But despite the collaboration with a high street brand, however, Valli did not sacrifice his affinity for glamour. Most of the pieces he offered here were just as ornate and decorated as what he usually shows in his main and haute couture lines. Even the menswear got the flamboyant glamourous treatment. Tracksuits were offered in full-on animal prints, hoodies were covered with pearls, and sweaters featured floral prints with Renaissance imagery. Quite obviously, the line delves deeper into Valli’s Italian roots. The dresses, on the other hand, remained frilly and voluminous as ever. They look just as enchanting as the red carpet numbers his celebrity clients have shown off in the past. 

“I imagined the story of a Roman girl who after traveling the world—to LA, Berlin, India, London, wherever—comes back here to spend a fun weekend with her crowd of talented, artsy friends,” the designer shared about who his muse was for this collection. It’s no surprise, then, that he went for well-known it-girls as the faces of the line. Simultaneously with the show, H&M released their ad campaign for the capsule collection. They not only featured some of the celebrities that helped previewed the line months ago during the Cannes Film festival. But they also included new young stars. They include Cameron Monaghan, DJ Clara 3000, and model Luka Isaac.

I love the dramatic yet accessible silhouettes; they make me feel powerful and effortless, which is what being fabulous is all about, in my opinion. It’s also the personal touches throughout the collection that make me really connect to the pieces. It’s like wearing a little piece of Giamba himself.” shared Jenner. Valli himself admitted that designing the collection had an autobiographical feel for him. “It felt rather autobiographical, a sort of coming full circle,” he relayed. Granted this is his first time designing for a hight street target market, all the clothes still exhibited his signature sense of unapologetic glamour.

See the ad campaign for ‘Giambattista Valli x H&M’ below:

The Giambattista Valli x H&M capsule collection will drop on November 7, 2019, in select stores worldwide. See the full lookbook by clicking here. Share your thoughts and reactions in our comments section below! 

Image Credits:

  1. Giambattista Valli x H&M – Elle.com
  2. GV x HM Runway Images – Harper’s Bazaar.com.au
  3. H&M Ad Campaign Images – Elle.com