N360 Ambassadors [coming soon]
[go_portfolio id="my_portfolio"]
A password will be e-mailed to you.

After delaying its release, Kanye West recently revealed more details about his upcoming new record, “Jesus Is King”. The rapper made a surprise appearance at Chance The Rapper‘s concert in Chicago’s United Center last September 28, 2019. “We came here tonight to declare that Jesus Christ is king,” shouted West to the excited audience.  Though there’s no word yet as to when West will finally release the full album, the rapper has stayed busy previewing it to fans in different cities in the country. He has been touring his “Jesus Is King: A Kanye West Experience” special event all around. He was in Detroit this past Friday and Chicago last Saturday. And while his appearance at Chance The Rapper’s concert caught fans off guard, West likely planned his cameo beforehand to make more noise for his LP. They subsequently performed “All We Got” for the Chicago crowd, their collaborative track Chance’s 2016 mixtape, “Coloring Book“. 

Furthermore, West also plans to release a documentary that details the making of “Jesus Is King”. The rapper has collaborated with IMAX to create the film, which will also put emphasis on his Sunday service performances. He started the phenomenon in Coachella, with the highly religious performance trending on social media at the time. West has since toured it all over the country, further establishing his new persona and previewing his upcoming album. It’s now become his best advertising tool in getting fans excited for “Jesus Is King,” even more so than the traditional single and music video releases and the like.  As expected, not everyone feels excited about West’s forthcoming record. Even as early as his first “Sunday Service” performance, a lot of religious people have cried foul on West’s (in their opinion) sacrilegious approach. They pushed back specifically on the rapper’s use of God, Jesus, and Christianity as a whole as a marketing tool. Many of them have even gone as far as to accuse West of insincerity in expressing his religious faith, and that everything that he’s been doing is just for profit. Others also highlighted his previous music and hip hop personas, ones where he declared himself a God. 

Defending her husband, Kim Kardashian-West has said that the rapper’s music was never intended to be religious. ‘There’s no praying, there’s no sermon, no word, just music, and just a feeling — and it’s Christian. Everyone that comes understands it’s just a really healing experience with an amazing choir, and amazing messages about love to start off your week,” she told Jimmy Kimmel when she appeared on his Late Show

Her sister, Khloe, also pushed back on this notion, even declaring that West’s “Sunday Service” performances to be safe spaces. ‘We have so many friends who maybe feel too judgmental when they go to church or something. When they come here, they feel free and safe, is what everyone says.’ she said.  For now, Kanye West has yet to reveal a new and final date for the release of his “Jesus Is King” LP. His documentary film, however, will premiere in theaters on October 25, 2019. Stay tuned on this space for more updates! 

Image Credits:

  1. Kanye West Featured Image – Highsnobiety.com
  2. Jesus Is King – Stereogum.com
  3. Angel Kanye West – NME.com
  4. Sunday Service Kanye West – HipHip-n-more.com