Diplo is further flexing his power in the EDM game with a brand new label. The producer plans to launch ‘Higher Ground,’ a new record label entirely devoted to House music. It will feature a flurry of up-and-comers as well as established names in the field. Furthermore, it’s another feather in his cap of EDM excellence. “House is where it all came from. Everything we know and love as dance music today started with the masters in Chicago and Detroit almost 40 years ago. The genre has always been incredibly important to me, and Higher Ground is our homage to the legends and opportunity to champion new sounds and artists from around the world pushing the genre forward.” shared Diplo in an official press release. As one of many DJs who helped catapult EDM into the mainstream, he’s proven he knows a lot about the music. Ultimately, the label’s name comes from his recent House music EP, “Higher Ground,” which he released last May.
Despite only announcing the record label just recently, they already have a first official release in the works. Walker & Royce‘s “Rave Grave” will serve as Higher Ground’s first single. The new record label and the Brooklyn-based duo plans to drop the double single on September 4, 2019. Fans should expect other artists to release new music through this new label as well. They include German duo Andhim, French DJ Born Dirty, DJEFF from Lisbon, and Diplo himself. For a young label, it has already geared itself with a roster of big talents, and fans can expect more excellent EDM released in the years to come.
More than just this release, however, Higher Ground also plans to hold a launch party of sorts in late September. Diplo intends to officially introduce his new record label to the industry in a massive rave at New York’s ‘The Brooklyn Mirage‘ called “Mad Decent Presents: Higher Ground at The Brooklyn Mirage“. Though the event is credited under the DJ’s first record company, Mad Decent, Higher Ground is expected to take the reigns that nights. It’s here where Walker & Royce will perform their upcoming new single live for the first time. It’s highly likely Diplo will introduce new music from the label on this night as well.
Diplo is no stranger to establishing record labels. Back in 2006, he founded Mad Decent, his highly successful label that has worked with the likes of Dillon Francis, Sean Paul, DJ Snake, and many others. It’s actually through this company that he was able to establish his prominent side-projects as well. They include Jack Ü with fellow EDM giant Skrillex and Major Lazer with Walshy Fire, (formerly) Jillionaire, and Ape Drums. In fact, the label still plans to release the latter’s purported final album, “Music Is The Weapon,” later this year. As for the former, Diplo himself has teased that a reunion and new music might be on the horizon. Higher Ground’s first-ever release, Walker & Royce’s “Rave Grave,” will drop on September 4, 2019. An official launch event for the new record label will take place on September 22, 2019, at The Brooklyn Mirage in New York City. Stay tuned for more updates!
- Diplo Featured Image – DIY Magazine.com
- DJ Diplo – Pink News.com
- Diplo onstage – Your EDM.com