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Get your wallets ready ladies, Selena Gomez is launching a beauty line soon. Women’s Wear Daily revealed that the singer and actress recently filed a trademark for “Selena Gomez” last month. The U.S. Patent and Trademark Office revealed also confirmed the news.  She reportedly did it through her ‘July Moon Productions‘ company. Her forthcoming cosmetics line will feature fragrances, skin-care preparations, and hair-care products. She’ll also sell grooming items such as soaps, moisturizers, and essential oils under the company. While Gomez has a fragrance before, this is the first time the pop star is creating her own business. She isn’t, after all, a stranger to the retail world. She has collaborated with a number of big-name retail brands, like Coach, Puma, and Louis Vuitton, among others. In fact, Gomez even contributed to the design of some of the sneakers under a special line that bears her name. That line itself has achieved commendable retail success. 

With this new endeavor, Gomez joins the ranks of other female artists who also founded their own beauty labels or fashion brands. The most successful of which is perhaps Rihanna with her ‘Fenty Beauty‘ line. Popular for its diverse selection of skin tones, it has since reached a level of prestige that’s almost akin to those of established makeup brands like MAC, Revlon, and more. Forbes magazine even named the “Work” singer as the richest female artists in the industry today thanks in part of her cosmetics line. Lady Gaga also recently launched her own beauty line, “Haus Laboratories,” which was the first of its kind to exclusively sell on Amazon. The news of Gomez’s latest venture comes as a surprise for many fans. She’s been relatively quiet, especially on social media, this past summer. Many noted that this possibly means she’s working on an album and they weren’t wrong. 

Last June, during an appearance on “The Tonight Show,” the singer revealed that she’ll release her new album soon. “I have to do, like, a few finishing things with it, but I’m just relieved. It took me four years now to even feel at a good place with this album, and it’s just because I had such huge moments that happened in my life personally that (it was like) how was I going to capture that and how was I actually going to feel good about what I was saying? So, I kept going and I’m relieved now.” she stated. 

Another possible reason Gomez had stayed quite recently is that tabloids are still linking her to Justin Beiber. Gossip website GossipCop recently published a piece wherein they debunked a number of false stories that blame Gomez for Beiber’s marriage to Hailey Baldwin. They confirmed that there’s no longer a relationship between the two ex-lovers and that the newlyweds are still very much in love. For now, there’s no word yet as to when Gomez plans to officially launch her beauty line. Stay tuned for more updates! 

Image Credits:

  1. Selena Gomez Featured Image – Rolling Stone.com
  2. Singer Selena Gomez in Chanel – USA Today.com
  3. Makeup by Selena Gomez – SC Style Caster.com
  4. Popstar Selena Gomez in Pink – PBS.com