Move over Kim Kardashian and Meghan Markle, the house of Givenchy has a new muse: Ariana Grande. The iconic French fashion label tapped the chart-topping pop star as their new face for their upcoming Fall 2019 ad campaigns. They recently released their new images featuring Grande in their latest collection on Instagram.
Givenchy first announced their new partnership with Grande last May. They teased the public with shadow silhouettes of their new spokesperson on social media. Though the first few images seemed to suggest that they wanted their followers to guess who it was, the silhouette of her high ponytail made it more than obvious that it was the “7 Rings” singer. They followed the teasers up with images of the pop star wearing the brand’s iconic little black dress. It was the exact same piece Audrey Hepburn wore in the opening scene of her 1961 film, “Breakfast At Tiffany’s“. The dress is one of the most important in cinema history.
Last July 12, 2019, the brand started to unveil the new ad campaign on their Instagram page. The first image featured Grande in a high-neck frilly floral piece from their Fall 2019 collection. They then followed that up with another shot of her in a tailored jacket and thigh-high boots sitting on a stool. It seemed to harken back to the pop star’s “My Everything” album cover back in 2014. The images are all in black-and-white too, also similar to her first few solo album covers from “Yours Truly” in 2013 to “Dangerous Woman” in 2016. Givenchy paired this new campaign with a new hashtag: #ARIVENCHY.
Most likely, the brand’s new campaign with Ariana Grande is part of their new image redirection. Spearheaded by British designer Clare Waight Keller, she’s looking to bring the label’s elegant and sophisticated roots back to the forefront of their aesthetic. Her predecessor, Italian designer Riccardo Tisci, transformed Givenchy into a high-class streetwear brand during his 12-year tenure. During his time, he attracted the likes of Kim Kardashian-West, Rihanna, and Beyoncé Knowles-Carter. When he exited in 2017, he made way for Keller to take over with a new look in mind.
From the get-go, it’s clear that Keller is gearing the label back to a more classic and traditional feel. While Grande was an obvious choice to still reach out to a younger audience, most of her new muses on the red carpet and beyond are known for their sophisticated styles themselves. In her first two years as the brand’s creative director, she’s dressed the likes of Julianne Moore, Gal Gadot, Charlize Theron, and Rami Malek. Perhaps her most high-profile client to date is the now-Duchess of Sussex, Meghan Markle. Keller famously designed Markle’s wedding dress when she married Prince Harry back in May of 2018. What do you think of Ariana Grande for Givenchy? Are you riding the #ARIVENCHY hype train? Let us know in the comments section below!
- Ariana Grande for Givenchy Featured Image – Elle.com
- Red Carpet Ariana Grande – Popsugar.com