Goodbye independent artists! As soon as by the end of this month, Spotify is terminating their ‘Spotify for Artists’ direct upload feature. Though it’s initially a beta program, it allowed independent artists to upload their own music onto the app for free. But now, the company has decided not to go further with this system.
Update: A note to artists about our upload beta program. https://t.co/qwPn5t7kWF
— Spotify for Artists (@spotifyartists) July 1, 2019
“Today, we notified participating artists about our decision to close the beta program, along with how we can help them migrate their music to other distributors over the next month.” said their latest blog post announcing the termination. Here, they explained that it’s more suitable for independent artists if they worked with distribution partners instead, rather than just simply putting up their works on the platform. “Over the past year, we’ve vastly improved our work with distribution partners to ensure metadata quality, protect artists from infringement, provide their users with instant access to Spotify for Artists, and more,” they shared.
Additionally, Spotify is also going to take out most of the music independent artists already uploaded onto the app. They’re now working with various distribution partners to help transfer them to their own respective digital spaces. “We’re working with our distribution partners to help make this transition as simple as possible for the artists who uploaded music through the beta. At the end of this month, we’ll stop accepting any new uploads through Spotify for Artists, and artists will need to move their already released content to another provider,” they noted in their announcement.Though their reasons seem legitimate enough, some people think that there may be more to the story than they’re letting on. Some have suggested that it’s possible that Spotify is currently facing substantial financial troubles. It may have led to the decision that a free platform might not sound like a good idea right now.
Just last April, the streaming app reported they lost $159 million in net worth within the first quarter of 2019. And last month, they announced that they’ll have to collect refunds from songwriters and publishers who were overpaid by the company last year.
Still, the company seemed to be doing quite well. They recently hit 100 million subscribers worldwide and further expanded in their international footprint to now include 79 countries altogether. The latest one was India, which the company just launched last February. Not to mention their recently expanded podcasting platform. Now, they’re giving as much attention to their podcasts as their musical tracks. They even released a new “Your Daily Playlist,” a mix of podcasts and singles throughout the day.
And since the termination was relatively quite a shock, people were quick to let their feelings known on social media. “Thanks for causing a huge headache🥴 can’t wait to lose everyone that had my album saved in the re-upload process,” tweeted Justin Stone (@JustinStone), a singer and rapper from Ohio. “I put a single up there in April and it’s already gotten 160k streams and is getting about 500-1500 streams/day. Does this mean I’m going to lose those stats and momentum?” asked DJ Mr. Green (@greenhiphop) on Twitter as well.
Thanks for causing a huge headache🥴 can’t wait to lose everyone that had my album saved in the re-upload process
— Justin Stone (@JustinStone) July 1, 2019
I put a single up there in April and it’s already gotten 160k streams and is getting about 500-1500 streams / day. Does this mean I’m going to lose those stats and momentum?
— Mr. Green (@greenhiphop) July 1, 2019
Meanwhile, some Twitter users were quick to see the light in all of this. Matt Cooper (@mattestoncooper) tweeted, “If you already use a distributor like @TuneCore or @DistroKid, you’re not going to be affected by this. Spotify is ending their direct upload program. The same old channels of getting your music on Spotify remain the same – you just gotta pay for it. Calm down.”. And Indie rock star Mick Grocholl (@mickgrocholl) insisted, “Thought this was a weird direction for Spotify anyways. Use Tunecore! It’s great!”
If you already use a distributor like @TuneCore or @DistroKid, you're not going to be affected by this. Spotify is ending their direct upload program. The same old channels of getting your music on Spotify remain the same – you just gotta pay for it. Calm down.
— Matt Cooper (@mattestoncooper) July 1, 2019
Thought this was a weird direction for Spotify anyways. Use Tunecore! It's great!
— Mick Grocholl (@mickgrocholl) July 1, 2019
What do you think of the news? Was it fair for Spotify to do this? Comment your reaction down below and let us know your thoughts!
- Spotify Featured Image- Billboard.com
- User Spotify – Fortune.com
- Spotify on Mobile – Variety.com