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It’s truly the end of an era. Apple recently announced that they’ll no longer continue Itunes and plans to phase it out in the coming months. For 18 years, the media-playing platform was the premier streaming service of the technology behemoth. It enabled users to download and play music, TV shows, movies, and podcasts on their computers and mobile gadgets. Simultaneously, it allowed users to upload files—unobtained through the various Itunes channels—up on the platform as well.

The decline of Itunes can be attributed to the rise of various and comparatively easier-to-navigate streaming apps in recent years. On the music front, platforms such as Spotify and Apple Music effectively reigned supreme within the music-streaming market. For movies and TV, the likes of Netflix and Amazon Prime usurped the Apple program as the new go-to apps for home entertainment. As a result, further interest and demand for the media player slowly declined within the digital landscape.According to Apple senior executive Craig Federighi, this new business move is a transition to new streaming apps, namely the already-established Apple Music, Apple Podcast, and Apple TV. He noted that Apple Music will bear many of the characteristics of Itunes without, however, uploading MP3 files onto the platform. Meanwhile, Apple TV seeks to rival Netflix and Amazon Prime with classic series as well as original shows of its own. Apple will completely phase out Itunes by September 2019. The move coincides with the suspected release of 0X 10.15, currently codenamed “Catalina.”

Image Credits:

  1. Apple Ends Itunes Featured Image – CNET.com
  2. Itunes on a Mac – Mobile Syrup.com
  3. Goodbye Itunes – Telegraph.co.uk